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AppLovin vs Paidwork Ads

Compare the two mobile advertising platforms and discover which delivers better ROI for your app marketing campaigns.

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AppLovin vs Paidwork Ads Comparison
Platform Statistics & Performance
30M+
Paidwork Active Users
160+
Countries Reached
$0.15
Average CPI on Paidwork
$3.50+
Average CPI on AppLovin
Side-by-Side Comparison
Feature
AppLovin
Paidwork Ads
Pricing Model
CPI/CPM
✓ Performance-based
Minimum Budget
$1,000+ recommended
✓ No minimum
Average CPI
$3.50+ per install
✓ $0.15 average
Setup Time
Days (SDK integration)
✓ Minutes
App Categories
Primarily gaming
✓ All categories
Ad Approval
24-48 hours
✓ Instant
Ad Formats
Video, Playable, Banner
✓ All formats + Rewarded
Targeting Options
Lookalike, behavioral
✓ Advanced + demographics
Customer Support
Email (enterprise only)
✓ Dedicated for all
Analytics
Basic reporting
✓ Real-time + attribution
Best For
Large gaming apps
✓ All apps & budgets
Cost Comparison
Save Up to 95% on Mobile Advertising Costs
While AppLovin charges an average of $3.50+ per app install (and can go as high as $10+ for high-value users), Paidwork Ads offers an average CPI of just $0.15. This means you can acquire 23+ users for the same cost as one install on AppLovin. With performance-based pricing and no SDK integration required, you can start driving high-quality installs immediately without the technical overhead.
Why App Developers Are Switching to Paidwork Ads
Unlike AppLovin, which primarily serves gaming apps with high minimum budgets, Paidwork Ads welcomes all app categories with no minimums. Our platform connects you with 30M+ engaged users across 160+ countries who are actively seeking new apps to try. With instant ad approval, flexible ad formats including rewarded videos, and dedicated support for developers of all sizes, you can launch campaigns in minutes and start acquiring high-quality users immediately.
Why Choose Paidwork Ads
Key Advantages of Paidwork Ads
Lower Costs
95% Lower CPI Than AppLovin
No Minimum Budget
No Minimum Budget Requirements
All App Types
Support for All App Categories
No SDK Required
No SDK Integration Needed
Instant Launch
Instant Ad Approval & Launch
Support
Dedicated Support for All Developers

Calculate Your Potential Savings

See how much you could save by switching to Paidwork Ads

Monthly Installs
10,000
AppLovin Cost
$35,000
Paidwork Ads Cost
$1,500
Total Savings
$33,500
Annual Savings
$402,000

Frequently Asked Questions

What is the main difference between AppLovin and Paidwork Ads?

AppLovin focuses on in-app advertising and app monetization with an average CPI of $3.50+, while Paidwork Ads uses performance-based pricing at an average of $0.15 per install. Paidwork Ads charges 95% less than AppLovin and offers more flexible targeting options beyond just mobile apps.

How much can I save by using Paidwork Ads instead of AppLovin?

You can save up to 95% on mobile advertising costs. For example, 10,000 app installs on AppLovin would cost approximately $35,000, while the same installs on Paidwork Ads would cost only $1,500. This translates to annual savings of over $400,000 for most app developers.

Does Paidwork Ads support app install campaigns like AppLovin?

Yes, Paidwork Ads fully supports app install campaigns for both iOS and Android. Unlike AppLovin which focuses primarily on gaming apps, Paidwork Ads supports all app categories with advanced targeting and real-time optimization.

What are the minimum budget requirements for Paidwork Ads?

Paidwork Ads has no minimum budget requirements, unlike AppLovin which typically requires $1,000+ to start. You can begin with any budget and scale as you see results, making it ideal for indie developers and startups.

Which platform is better for mobile game promotion?

While AppLovin specializes in gaming apps, Paidwork Ads offers better value with 95% lower costs, no minimum budgets, and access to 30M+ engaged users. Our platform supports video ads, playable ads, and rewarded ads specifically designed for game promotion.

Can I use Paidwork Ads for app monetization like AppLovin MAX?

Yes, Paidwork Ads offers app monetization solutions with higher eCPMs than AppLovin MAX. You can monetize your app with banner ads, interstitial ads, rewarded video ads, and native ads while earning more per impression.

How does the targeting compare between AppLovin and Paidwork Ads?

Paidwork Ads offers more comprehensive targeting including demographics, interests, behavior, device type, OS version, and geographic location. AppLovin focuses mainly on lookalike audiences and in-app behavior, while Paidwork provides broader reach and targeting options.

Which platform has better analytics and reporting?

Paidwork Ads provides real-time analytics with detailed attribution tracking, cohort analysis, LTV predictions, and ROI metrics. AppLovin offers basic reporting, but Paidwork's advanced analytics help you optimize campaigns more effectively and understand user behavior better.
Ready to Save 95% on Your Mobile Advertising Costs?
Join thousands of app developers that have switched from AppLovin to Paidwork Ads. Start with no minimum budget and see results in minutes.