Liftoff vs Paidwork Ads
Compare app marketing platforms and discover which delivers better ROI for your mobile user acquisition campaigns.
Platform Statistics & Performance
30M+
Paidwork Active Users
160+
Countries Reached
$0.25
Average CPI on Paidwork
$4.00+
Average CPI on Liftoff
Side-by-Side Comparison
Feature
Liftoff
Paidwork Ads
Pricing Model
CPI/CPA premium
✓ Performance-based
Minimum Budget
$10,000+/month
✓ No minimum
Average CPI
$4.00+ per install
✓ $0.25 average
Setup Time
Weeks (managed service)
✓ Minutes (self-service)
ML Optimization
Premium pricing
✓ Included free
Ad Approval
3-5 business days
✓ Instant
Creative Services
Extra charges
✓ Included
Targeting
LTV, behavior, cohorts
✓ Same + more options
Account Management
Enterprise only
✓ All accounts
Analytics
Advanced (premium)
✓ Advanced (included)
Best For
Large enterprise apps
✓ All app sizes
Save Up to 94% on App Marketing Costs
Why App Marketers Are Switching to Paidwork Ads
Key Advantages of Paidwork Ads
94% Lower CPI Than Liftoff
No Minimum Budget Requirements
Free ML/AI Optimization Included
Self-Service Platform, Launch in Minutes
Free Creative Testing & Optimization
Dedicated Support for All Accounts
Frequently Asked Questions
What is the main difference between Liftoff and Paidwork Ads?
Liftoff is a mobile app user acquisition platform with an average CPI of $4.00+ focused on high-value users, while Paidwork Ads uses performance-based pricing at an average of $0.25 per install. Paidwork Ads charges 94% less than Liftoff while still delivering engaged, high-quality users.
How much can I save by using Paidwork Ads instead of Liftoff?
You can save up to 94% on app marketing costs. For example, 10,000 app installs on Liftoff would cost approximately $40,000, while the same installs on Paidwork Ads would cost only $2,500. This translates to annual savings of over $450,000 for app developers.
Does Paidwork Ads offer the same ML-driven optimization as Liftoff?
Yes, Paidwork Ads uses advanced machine learning algorithms for campaign optimization, user targeting, and bid management. Unlike Liftoff which charges premium prices for AI optimization, Paidwork includes advanced ML features in our performance-based pricing at no extra cost.
What are the minimum budget requirements for Paidwork Ads vs Liftoff?
Paidwork Ads has no minimum budget requirements, unlike Liftoff which typically requires $10,000+ per month to start effective campaigns. This makes Paidwork accessible to startups, indie developers, and small businesses that Liftoff cannot serve.
Which platform is better for app user acquisition?
Paidwork Ads offers better value with 94% lower costs, no minimum budgets, and access to 30M+ engaged users across 160+ countries. While Liftoff focuses on premium advertisers with large budgets, Paidwork delivers high-quality users at prices any developer can afford.
Can I target high-value users like Liftoff does?
Yes, Paidwork Ads offers advanced targeting for high-value users including LTV prediction, cohort targeting, behavioral segmentation, and retention optimization. You get the same quality targeting as Liftoff but at 94% lower cost with more transparent pricing.
How does creative testing compare between Liftoff and Paidwork Ads?
Paidwork Ads provides comprehensive A/B testing, multivariate testing, and creative optimization tools. Unlike Liftoff which charges extra for creative services, Paidwork includes creative testing in our platform with real-time performance insights at no additional cost.
Which platform provides better analytics and attribution?
Paidwork Ads offers real-time analytics with detailed attribution tracking, cohort analysis, LTV predictions, retention metrics, and custom event tracking. While Liftoff provides good analytics, Paidwork offers more transparent data with better granularity and faster reporting at a fraction of the cost.
Ready to Save 94% on Your App Marketing Costs?
Join thousands of app developers that have switched from Liftoff to Paidwork Ads. Start with no minimum budget and see results in minutes.