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Digital Advertising Glossary

Master the language of performance marketing with our comprehensive guide to advertising terms and metrics.

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Advertising Glossary

Browse Advertising Terms

What is CPA?

Cost Per Action - Learn about performance-based pricing where you pay only for completed actions.

What is CPC?

Cost Per Click - Learn about click-based advertising pricing model.

What is CPM?

Cost Per Mille - Understand impression-based advertising pricing.

What is CPL?

Cost Per Lead - Master lead generation pricing and optimization.

What is CPV?

Cost Per View - Learn about video advertising pricing model.

What is ROI?

Return on Investment - Learn how to measure and maximize campaign profitability.

What is ROAS?

Return on Ad Spend - Measure advertising efficiency and revenue.

What is CTR?

Click-Through Rate - Master the key metric for measuring ad engagement.

What is CVR?

Conversion Rate - Understand the percentage of visitors who convert.

What is Conversion?

Learn about conversions, tracking, and optimization strategies.

What is Attribution?

Attribution models and customer journey tracking explained.

What is LTV?

Customer Lifetime Value - Understand long-term customer worth.

What are Impressions?

Learn how ad impressions measure visibility and campaign reach.

What is Reach?

Number of unique users who see your advertising campaigns.

What is Frequency?

How often the same person sees your ad - optimize for best results.

What is Quality Score?

Learn how quality scores impact ad costs and performance.

What is Ad Spend?

Master advertising budget management and ROI optimization.

What is Engagement Rate?

Measure user interaction and content effectiveness.

What is Retargeting?

Re-engage visitors who didn't convert with targeted follow-up ads.

What is Bounce Rate?

Measure landing page effectiveness and visitor engagement quality.

What is Viewability?

Ensure your ads are actually seen by users with MRC viewability standards.

What is A/B Testing?

Systematically test and optimize campaigns for better performance.

What is Bid Strategy?

Choose the right bidding approach to maximize ROI and control costs.
Understanding Advertising Terms
Why Understanding Advertising Terms Matters
Knowledge of advertising terminology is essential for making informed marketing decisions. Understanding metrics like CPA, CPC, and ROI helps you optimize campaigns, communicate effectively with your team, analyze performance data, and maximize your advertising budget. Our glossary provides clear, actionable definitions to help you succeed.
Key Advertising Concept Categories
Pricing Models
Pricing Models (CPA, CPC, CPM)
Performance Metrics
Performance Metrics (CTR, CVR, ROI)
Campaign Types
Campaign Types & Strategies
Targeting Methods
Targeting & Audience Selection
Analytics Terms
Analytics & Tracking Tools
Optimization
Optimization Techniques
Ready to Apply Your Knowledge?
Start your first advertising campaign with Paidwork Ads. Use your understanding of advertising terms to create high-performing campaigns.